Lacoste x Selfridges

Contributed to the launch of the Lacoste FW25 Lenglen collection at Selfridges, supporting the delivery of a premium retail activation.

Assisted in the execution of the Lacoste x Selfridges Duke Street one-week pop-up and in-store accessory installations, helping create immersive and engaging consumer experiences.

Coordinated with pastry suppliers, collaborated closely with the Selfridges team and pop-up staff, managed staff rotas, schedules and uniform logistics, and supported in the development of visual mock-ups for the promotional vehicle to ensure cohesive brand presentation.